Data Intelligence
Marketing Measurement + Incrementality
Stop pouring millions into ineffective marketing.
Marketing exists to drive revenue—plain and simple. If anyone tells you otherwise, they’re either mistaken or selling something.
Too much marketing fails to deliver real results. It doesn’t contribute to revenue, weakens profitability, and lacks true incremental impact. That’s why precise marketing measurement and a clear understanding of incrementality are essential.
Enhance the accuracy of your marketing efforts.
We believe that each measurement method has its strengths and weaknesses, and when combined, they improve overall accuracy and marketing effectiveness:
Scientifically Rigorous Incrementality Experiments
Just like any other industry, advertising should follow the test-and-control principle to accurately gauge impact. Whether it’s politics, healthcare, or culinary science, we apply the same rigor to marketing to determine what’s working.Media Mix Modeling
We run thousands of agile models powered by machine learning on our clients’ data. These models are tailored to the brand’s specific data but benefit from our expertise in verticals, incrementality, and order values.Incorporating Attribution
Attribution software, such as Google Analytics, is helpful for smaller, tactical optimizations. But we don’t rely on it unmodified. We apply the correct adjustments to attribution to ensure we’re not over-investing in the wrong areas.
Strategic Ad Creators specializes in driving meaningful, profitable growth for our clients.
Our dedicated measurement team provides ongoing strategy, insights, and recommendations to improve your marketing ROI.
We’ve generated undeniable results for hundreds of clients—saving millions in wasted ad spend and generating incremental revenue in the process.
Accuracy
Measurement is challenging—and it’s becoming even more difficult.
Privacy regulations (like GDPR) and tech updates (such as iOS14.5) limit advertisers’ ability to track individual users, weakening traditional attribution.
A fragmented media landscape prevents a clear, unified view of performance.
Platforms and channels are incentivized to showcase the best possible “results,” often distorting true performance.
So, if marketing needs to be measured and attribution can’t reliably determine incremental impact, what’s the solution?
Triangulation through unified marketing measurement. A combined approach includes:
- Business-level data
- True scientific incrementality experiments
- Rigorous, ML-powered media mix modeling
- Knowing when and how to use platform attribution
Simply throwing everything together and calling it a measurement framework doesn’t work. Skilled marketers and data experts prioritize the right data for specific decisions. Different methods often yield differing results, so understanding which to use at the right time is crucial.
We help brands save hundreds of millions in wasted ad spend while boosting revenue, profitability, and marketing ROI.
Measurement
Ready to Make Your Mark?
For brands and enterprise companies seeking digital marketing strategies with tangible results, Strategic Ad Creators is here to partner with you for business growth.
Request your complimentary marketing audit to begin.